I help SaaS companies unlock and scale growth. At work you can find me in deep dives with commercial, product and data teams. I’m also interested in the intersection of design and sports.
This site is a bit of an experiment to aggregate some of my work over the years.
Build | Invest | Etc | AboutBuild
For the last 8 years I have worked as a founder, operator and advisor of fast-growing technology companies. During that time I was lucky to partner with some of the best founders and management teams in B2B. I currently help companies unlock and scale growth as an advisor and freelance consultant.
Having a deep functional expertise in SaaS sales, marketing, success and finance, I thrive as a dot-connecter across teams to refine strategy, create high-leverage alignment across organizations and scale revenue growth (typically from EUR 1 to 15m revenue). Additionally I have experience with Sales Operations, esp. data-driven insights, design and implementation of Sales Incentive Plans, Compensation and Quota strategies. Selected projects include:
- 01 / Developed and implemented a framework to get marketing, sales, and service silos working as one revenue team with the goal to accelerate revenue growth, expand CLV and drive existing customer expansions. #seriesB #SaaS #B2B2C
- 02 / Advised revenue leadership team with identifying and resolving barriers to revenue growth, incl. metric identification, data consistency and analytics (executive to IC level) and identification of key hires to ensure company wide alignment and accountability. #seriesB #SaaS
I help execute multiple aspects of marketing, sales and commercial strategy (in partnership with central teams) for companies with EUR 0 - 10m ARR. What gets me excited is to be on the ground to understand and deliver on the needs of new market segments and existing customers. Selected projects include:
- 01 / Led the creation of several startups with a user-centric approach incl. ideation, conception, incubation and growth. #seed #SaaS #Healthcare #Fintech
- 02 / Developed the European GTM strategy for a Enterprise technology company and helped to sign annual contract volume of EUR 1m. #seed #SaaS
- 03 / Developed a repeatable GTM playbook (incl. key hires, data and processes) for internationalization of a product-led-growth SaaS company (where usage was the driver for customer acquisition, retention and expansion), and worked with management from zero to EUR 1.5m ARR #seed #SaaS #Product-led-growth
- 04 / Developed and operationalized a sales planning framework including sales capacity planning, quota and target setting, pipeline management, forecasting and analysis, incl. sales process optimization with subsequently required CRM configurations #seriesA #SaaS #Sales
- 05 / Developed and implemented a CX strategy (together with data and product teams) that delivers an effective user journey across multiple audiences. Increase engagement and CLV. #seriesB #SaaS #Marketing
- 06 / Crafted the value proposition for end users, packaging small and large features into compelling narratives (product messaging, marketing content, brand building and external communications). Built campaigns to drive customer adoption and deeper product engagement. #seed #SaaS #Marketing
Invest
Leveraging my experience and network as a former founder and venture capital investor, I sometimes write small tickets (EUR 10k) in interesting companies where I can be helpful. Happy to be the first investor in early teams, esp. run by engineers, designers and product founders building beautiful products that have an impact on a large number of people. In the past I was an investor and board member/observer of companies like Clarisights, Automation Hero, Everphone, Element and CoachHub.
= Founder Friendly
= Fast
= Honest
Early-stage Investing = Talent Investing (Seriously, how good is your team?)
I like B2B and consumer tech but don’t have a particular investment focus and generally look at every team and pitch deck.
Go-to-market
Marketing & Sales
Revenue Operations
Product growth
Fundraising
Crisis Management
Etc - stuff I care about
I aim to participate in creating the world and the tech ecosystem as I wish it were: loving, equitable and aiming towards justice. Please read: Dismantling the Patriarchy in Tech, a crowdsourced directory of resources to learn about and unlearn the patriarchy in tech.
I’m interested in history, philosophy and existential questions. As I always enjoy getting book recommendations from other people, here is a fairly complete list of the books I read over the last years. Maybe this will be interesting to some people.
* Last but not least: Here is my favourite pasta recipe. Enjoy!
* Disclaimer: Opinions expressed on this website are solely my own and do not necessarily represent the opinion of companies I work with.
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